A 4-month digital marketing sprint to build SEO foundations, test paid acquisition, and translate data into user experience improvements.
Challenge
Drive growth with paid acquisition for an early stage organization with no SEO foundation, limited budget, and an unoptimized website.
Solution
Launched low budget Google Ads experiments to validate demand, then used performance data and usability testing to inform a conversion focused redesign.
Result
Increased site traffic through low budget paid testing and identified critical UX friction (high bounce / short sessions). Reframed the project around conversion readiness and clearer lead capture.
Year
'25
Team
Onur, Isaiah
Tools
Google Ads, Search Console, Figma, Wix
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